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Why work with me?

I think from the outset of meeting me you will realize I am significantly different from most real estate agents.  I will not immediately jump in with, "So how many rooms do you want, how large of a house, what's your price range...?" that most others do.  This is because their focus is on sales where mine is something I like to call Emotional Cooperation.

Most people don't just purchase a home, they are actually purchasing the solution to some problem that the home represents.  That might seem like semantics but there is a significant difference in how people approach you.  My goal is to completely understand your situation on an emotional level so that I can be the best representative I can be.


With that being said, statistically 70% of homes are found by the buyer without reference from a real estate agent, using the internet. 


If I don't find the home for you, I will reduce my commission.  Seems fair.


Buyers in the Santa Cruz County real estate markets are frequently referred to me by pretty much anyone who has met and had a 10 minute conversation with me. Find out why that is! Call me at 831-854-7509.


First time buyers should check out my blog on the process.



Sellers in the Santa Cruz County real estate markets have enough to worry about in readying their home for market and planning their move to a new home. I will take over a huge number of tasks and details to make sure that your real estate property is properly evaluated, priced, marketed, negotiated and carried to closing.

There are so many things to do to move to a successful sale, and I am here to advise, assist, and assure success. I currently offer 30% of my net real estate commission to a local organization of your choice.  Find out why I'm doing this on the community page.



Why work with me

An overview of advantages for sellers

Please click the respective section to view all content.

Market analysis and search

CMA, Comparative Market Analysis

I help my clients to value their property through a thorough CMA, Comparative Market Analysis reports using current listing price data and past sold comparable property sales.

Search Assistance to Understand the Market

It’s important that I help you to search the listings on our site to learn about currently listed similar homes in your area. Only by knowing the competition can you make improvements and set a competitive listing price.


A Marketing Plan that Works

I have perfected a marketing plan for every type of property in the Santa Cruz, Capitola, Scotts Valley, Soquel, Felton, and Aptos real estate markets. Some things work better in some areas and price ranges than others. I’ll show you a specific plan for your property.


Thorough and Objective Home Evaluation

I consider it my obligation to help you to thoroughly and objectively evaluate your home’s condition and features to properly assess how it competes in the current market.

Proper List Pricing

A property that isn’t priced well will either leave money on the table for our sellers or cause the property to linger on the market. I do thorough CMA reports to help my sellers value their properties with realistic market expectations.

Market updates

Markets don’t just change monthly, they change daily in many instances. As new listings come on the market and others sell, the supply/demand ratio changes and your price may need to be adjusted. I provide you with regular market updates to keep you in the loop.


Price Negotiations

I do the marketing and property valuation process well, and that means you’ll be seeing a buyer with a contract soon. I am with you every step of the way in the contract price negotiations and will work to get you the top price possible with the fewest concessions.

Inspections & Repair Negotiations

Inspections & Repair The negotiations rarely end with the price however. Once the buyer completes their inspection and document examination processes, they often object to things discovered and request corrective action that involves expense to the seller. I'm here to work with you every step of the way and help you to keep the deal alive without “giving up the farm.”


Contract to Closing Process

There are more than 50 tasks, objectives and deliveries involved in taking a seller side transaction from contract through a successful closing. I'm on top of all of them to make sure you leave the closing table with a check to move on with life.

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An overview of advantages for buyers

Please select a topic of interest.

Property Search

Search Assistance

The MLS® comes with thousands of variables to search with.  Let me help you narrow that down to critical factors based upon the information you give me.

Automated Search Reports

Once I have an idea of your criteria for a home selection, I can set up automated search alert emails to keep you informed of new listings and price reductions of qualified properties.

Commercial Terms

Financing Assistance

I work with several lendors in Santa Cruz County that have some of the best reputations for being knowledgable, punctual, and un-intimidating. Message me for more details.

Price Negotiations

Buyers shouldn’t walk into a deal unarmed. I arm you with market data to help you to understand the buyer and seller sides and formulate an offer price negotiation strategy.


Inspections & Repair Negotiations

Price isn’t the only negotiation, as there will be property inspections and you may need to enter into more negotiating around property condition and repairs. I am an expert at this with several years in Santa Cruz's construction industry.


Contract to Closing

The myriad of tasks, documents and delivery deadlines involved in a real estate transaction are all coordinated by me and my closing assistance staff. From title insurance to surveys and mortgage documents, I am here to help.

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I moved to Santa Cruz several years ago and found getting integrated into this community daunting at first.

There are so many amazing niche communities you can become involved with, be it recreational, educational, artistic, or culinary;
new age, posh, anarchist, or techie.  I have included within this website information for ALL residents of Santa Cruz, and it only scrapes the surface. Please feel free to look at the map of food/drink/hike spots I put together, or for the out of towner, details of each community and a easy to understand "neighborhood" guide.


Hope to hear from you,




Scott Joly

Building Santa Cruz Community One Home At A Time
Real Estate Professional, REALTOR®

What People Are Saying About Community Real Estate
Share Your Opinion With Me And The Santa Cruz Community

Featured Properties in Santa Cruz County
Special properties hand selected by me



The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of the MLSListingsTM MLS system.


Real estate listings held by brokerage firms other than this broker are marked with the Internet Data Exchange icon (a stylized house inside a circle) and detailed information about them includes the names of the listing brokers and listing agents.


Copyright MLSListings Inc © 2015


Some properties appearing for sale on this website may subsequently have sold and may no longer be available. This data is up-to-date as of November 21, 2016.

For the most current information, contact: Scott Joly, Data updated every 24-48 Hours.

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